After years of entrepreneurship, and growing an eCommerce business to 7 figures, Eric became slightly obsessed with Shopify apps as a way to optimise his store and increase revenue.
This obsession led him to decide to get into SaaS and app building, as a way to help other merchants solve problems in places that he found the ecosystem lacking.
Eric is a marketer and growth hacker at heart, and loves finding unconventional ways to grow the product and company- just for the challenge.